It’s by far one of the coolest usages of Papervision3d I’ve witnessed to date, with an amazing look and feel plus the cutest character!
Here’s the link: http://www.saveyoursensible.com
And here are the tv spots:
Keep reading to see the full press release
DPM Produces a World First in Sensible Character Animation
In a new campaign for Cadbury Schweppes Australia, animated characters called Sensibles have been developed to remind us of the importance of taking care of ourselves. Created for the Spring Valley brand by George Patterson Y & R Melbourne, the team at Digital Pictures Melbourne worked together to produce the online 3D characters in a world first using realtime Flash Papervision3D.
DPM interactive programmer Clint Hannaford explains: “We’ve taken a file format originally created for first person shooter video games from 10 years ago (id Softwares Quake 2) and used it to push real-time character animation to Flash via the Papervision3D technology. Extending on the work of the Papervision3D team and contributors such as Philippe Ajouxe, we’ve managed to create a fluid and interactive character animation engine, and combined it with some basic AI (Artificial Intelligence) to bring the Sensibles to life.”
Jon Paul Jacques, head of digital at GPY&R Melbourne continues, “It’s exciting when you work on an idea that fits so well with technology. Your Sensible is personal, it’s a reflection of your actions, and so we needed an experience that people could interact with and share with friends. The work not only achieved this, but by collaborating with the team at Digital Pictures, also created an industry first using the PaperVision technology in Flash.”
A Sensible is a comical character that inhabits us all, is directly impacted by our lifestyle choices and exists to remind us that we occasionally need to do something good for our bodies. The technique used to animate the character online works extremely well to portray its changing mood and emotions dependant on its treatment.
In addition to the Flash programming, Digital Pictures Melbourne drew on expertise from across it’s businesses to also complete the animation, character sounds and post production for client GPY&R.
Flagstaff sound producer Ceri Davies commented “From a creative perspective, we got to make some really great SFX by slapping around some meat off-cuts we bought from the butcher……mmmmm squishy……but the best part of Sensibles from a technical point of view, was that we were able to work across three mediums (interactive site, TVC and radio) and deal with the differences in sound mixing that these formats all require”.
Iloura animator Chris Gray agreed that the unique cross format application was an interesting first, “Cool jobs like this don’t come along often and it was an exciting challenge, working on both the TVC’s and the interactive elements of a campaign that is so left of centre.”
The campaign launches across TV, web (including a clever Facebook application) and print platforms in August and September.
Visit: http://www.saveyoursensible.com to view a world first in real-time 3D character animation in Flash and partake in some Sensible activity.
About Digital Pictures Melbourne
The Digital Pictures Group is Australasia’s premier film and television specialist. We have been producing award-winning digital design, visual effects, animation and post-production for the film, television and film industries for over 30 years, and work with a diverse clientele both in Australia and overseas.
Consisting of Digital Pictures – digital film, interactive and post production, Iloura; visual effects and animation and Flagstaff Studios; sound design specialists; we are in a unique position to provide seamless, end-to-end solutions, all under the one roof.
http://www.digitalpictures.com.au – Digital Pictures is a part of Omnilab Media.
For high res images and more information on work by Digital Pictures Melbourne please contact Kirsten Morris or Ella Mitchell on (03) 92511600