From Primal Stare, a digital production studio out of New Jersey, US, comes Switching Seats – Nascar and the United States Air Force, the work was performed for GSD&M Idea City out of Austin, Texas.
Here’s their say on it:
A branded microsite that commemorates the United States Air Force partnering with Richard Petty Motorsports, Reed Sorenson, and the storied No. 43 car. Primal Stare Studios, Inc. and GSD&M Idea City partnered to produce an immersive Papervision3D panorama site experience. The site utilizes a fully dynamic CMS backend and integrates a variety of custom built web services. The site also features a fully skinned Google Maps implementation that tracks, via onboard GPS in the hauler, the No. 43 car as it travels the nation.
Be sure to check it out here: http://www.airforce.com/interactive/nascar/